Hey, so this is day 3 of my first ever online store being open and day 1 of my blog. When Alice wondered where to begin her story, the Madhatter suggested "why don't you start at the beginning, and when you come to the end... stop." so that's exactly what i'll do.
My name's Jonathan, i'm 29, from London and for the last 3 years i've been teaching English in South Korea and for the last almost 3 years i've been a huge fan of Korean character socks. I've worn them, sent them home to family members and been planning how to one day make a business out of them ever since.
Finally after a year of careful planning, the store has opened. Over the next few months and maybe years, i'll be revealing many of the ideas i read or came up with that I hope will someday make character socks a new fun industry in the west. With the recession still very much underway, we all need as much fun and positivity in our lives as we can find. We get upbeat messages in greetings cards on rare occasions, on mugs perhaps, or on tshirts that we can't actually see ourselves without the use of a mirror (and then it's backwards). There's something about the choice of fun socks every morning that just brightens my day, even if only by a tiny amount and it's that little bit of fun and creativity I hope to share with others.
In this blog i'll also be talking about other cool looking socks I find on the web too. I'm not put off by competitors - competition is what sparks innovation. Right now those fat cat sports companies must be enjoying their coveted position atop the least inspired fashion industry (besides maybe vests and gloves) - making plain socks with no design cost and most people assume that's all there is to feet. Dress up the shoes maybe, but why waste creativity on the socks? Well Nike, we'll see!
I also hope to share some thoughts on living and working in Asia, the endless possibilities in the export market and how the face of Korea is changing rapidly every day. Thanks for reading.
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